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has partnered with KBOX, a new Korean barbecue delivery service, to create dalgona doughnuts, inspired by the hit Korean Netflix series “Squid Game.” Angelina Hong/Gourmand Groupĭalgona candy was a common street snack in many Korean cities during the 1960s and ’70s, often sold at toy shops or made by street vendors outside of schools.
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“I used to play that game, and now everyone knows about it.”īob’s Donuts in S.F. “It makes me feel good about being Korean,” said Kim of the show. Yet for the time being, it’s been a fun way to incorporate Korean culture into their food, they said. Making the candy is a labor-intensive process, which means most of these spots aren’t offering it for long. Over Halloween weekend, some businesses hosted dalgona challenges or sold dalgona candy, drawing dozens of customers, some of whom dressed up for the occassion. Bob’s Donuts in San Francisco sold dalgona doughnuts stamped with shapes, and Um.ma passed out the candy discs at Outside Lands. The candy Kim furiously chipped away at is ppopgi - a honeycomb-style treat that’s now commonly called dalgona and well-known to the tens of millions of people who have watched the hit Korean Netflix show “Squid Game.” Following the success of the show, the sweet has found its way onto Bay Area menus, including at Oakland restaurant Don Blanc, where Kim is the manager.Īnyone who can cut out the shape is given free fried rice at Don Blanc, while Egghead Sando in Cupertino gave out free sandos for customers who completed the challenge. “I was supposed to buy school supplies with the money,” he remembers.